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Recently, Las Vegas, NV lost one of its only 3 sports franchise teams, The Las Vegas Gladiators Arena Football Team. This left Las Vegas with only the AAA draft team The “Las Vegas 51’s”™ Baseball team (recently sold) and the ECHL AAA draft team “The Wranglers” ™ Hockey Team. This loss has left a major gap in the sports advertising market in the Las Vegas Area. On behalf of the “Las Vegas Lights”™ Basketball Team, the first professional basketball franchise in Las Vegas and the “American Basketball Association”™ (ABA)™ I am writing this letter to extend an exclusive one of a kind offer to be involved in this inaugural year and for years to come. This opportunity comes once in a generation to some cities and never to others. The ABA™ basketball league and the “Las Vegas Lights”™ will offer your company a captive audience for three hours at each game, at a minimum of 30 times a season, making well over 100,000 impressions, (not including print, radio and television). Our promotions and marketing will allow your company the opportunity to build and enhance brand recognition and to raise your profile in the Las Vegas area and nationally. Professional sports are the world’s best avenue to advertise your business, host your clients and establish your business with the local community. A recent study showed that more than 90% of North Americans believed that sports affected their lives on a daily basis. In fact, professional sports are the only industry that every daily newspaper devotes an entire section. It therefore stands to reason that involvement with the “Las Vegas Lights”™ is a highly effective way to communicate to a variety of potential and existing customers, (generally with incomes higher than norms) while they are in a relaxed and positive frame of mind and therefore more receptive to your message. This is one of the greatest competitive marketing advantages that will surface for some period to come. Not only new companies to the area but existing organizations can take command of this timely opportunity to reinforce or increase their individual branding, product awareness and visibility while delivering their messages in Las Vegas, regionally and nationally. The “Las Vegas Lights”™ are gearing up for games that offer family-oriented, fan-friendly and affordable sports entertainment for all ages and incomes. Please peruse the enclosed information about the “ABA” league and the “Las Vegas Lights”™ basketball team as I will follow up in a couple of days to get your involvement thoughts. |
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